Selected works of Mark Freeman
Beats by Dre
Unifying the Beats experience to establish a consistent tread of brand storytelling that connects and amplifies the many things that the brand does.
2020—2021
Agency: Elephant
Credits: Allan Diego, Luna Hurtado, Kevin Ryan, Daniel Tak, Cameron Worboys
Relaunch digital channels to create an unparalleled ecosystem that drives brand storytelling around the dynamic world of Beats, capturing interest, driving engagement, and inspiring action to purchase.
A rich editorial framework provides the foundation on which to tell brand stories that elevate artistry and expertise.
Simplified product pages have a clear role among the crowd, focusing less on tech specs — which Amazon, Best Buy, and Apple present in full — and more on the product experience, emphasizing design, features, and how it fits into one's life.
Product education emails extend engagement after purchase, providing a concise onboarding experience for new owners, familiarizing them with their product in just a few minutes. Early connection to music drives ongoing brand engagement with Apple Music.
