Selected works of Mark Freeman

Beats by Dre

Unifying the Beats experience to establish a consistent tread of brand storytelling that connects and amplifies the many things that the brand does.

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2020—2021

Agency: Elephant

Credits: Allan Diego, Luna Hurtado, Kevin Ryan, Daniel Tak, Cameron Worboys

Relaunch digital channels to create an unparalleled ecosystem that drives brand storytelling around the dynamic world of Beats, capturing interest, driving engagement, and inspiring action to purchase.

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Simplified product pages have a clear role among the crowd. Beats product pages are differentiated by focusing less on tech specs — which Amazon, Best Buy, and Apple present in full — and more on the product experience, emphasizing design, features, and how it fits into one's life.

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Extend engagement after purchase. Product education emails provide a concise onboarding experience for new owners, familiarizing them with their product in just a few minutes. Early connection to music drives ongoing brand engagement with Apple Music.

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